Chivas Regal announces multi-year partnership with Arsenal
Luxury Scotch whisky Chivas Regal and Arsenal football club have today announced a new multi-year partnership.
Chivas Regal will become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams.
The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first-team players, celebrity supporters, creators, and club legends.
Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.
To kick off the partnership in style, and celebrate the season’s opening match, Chivas Regal has teamed up with a selection of local Arsenal pubs including the newly reopened
The Drayton Park to buy spirited Gooners a round of Chivas Highballs, ahead of Saturday’s match against Wolves. Chivas and Arsenal will also be celebrating the first Arsenal Women’s game at their main home of Emirates Stadium, by bringing their Chivas Highball giveaway to their first match on 22nd September against Manchester City Women.
Nick Blacknell, Chivas global marketing director, commented: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
Juliet Slot, chief commercial officer at Arsenal, added: “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”
Luxury Scotch whisky Chivas Regal and Arsenal football club have today announced a new multi-year partnership.
Chivas Regal will become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams.
The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first-team players, celebrity supporters, creators, and club legends.
Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.
To kick off the partnership in style, and celebrate the season’s opening match, Chivas Regal has teamed up with a selection of local Arsenal pubs including the newly reopened
The Drayton Park to buy spirited Gooners a round of Chivas Highballs, ahead of Saturday’s match against Wolves. Chivas and Arsenal will also be celebrating the first Arsenal Women’s game at their main home of Emirates Stadium, by bringing their Chivas Highball giveaway to their first match on 22nd September against Manchester City Women.
Nick Blacknell, Chivas global marketing director, commented: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
Juliet Slot, chief commercial officer at Arsenal, added: “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”